It's the advertising medium people love to hate. Is there possibly a way to take direct mail from hateful to likeable? We've found the way. Make the direct mail piece original, unique, surprising.
Example: on a post card we created, on a picture of a piece of Swiss cheese, we actually punched out the holes. Simple, inexpensive...effective. In followup phone calls, every single person who had received the piece remembered it - a recall rate of 100 percent. See for yourself how many ways we've used direct mail to capture people for our clients.